Inside story of adland The Pitch to feature on relaunched SBS2

Tim Burrowes

February 20, 2013 1:34

SBS2 will have its own answer to ABC’s Gruen Planet with documentary series The Pitch – set inside advertising agencies – as part of the new channel’s lineup.

The public service broadcaster revealed its plans for the new 16 to 39-focused channel this morning.

The Pitch aired on AMC in the US last year with eight initial episodes. A further series has since been commissioned.

Each episode goes behind the scenes at two north American ad agencies as they go head-to-head for a piece of business.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Anonymous 20 Feb 13

that’s Anderw Delbridge ex FNL!

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Mark-F 20 Feb 13

I like the new SBS 2 logo, and it looks like the channel is going to have more mainstream shows now.

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Renee 22 Feb 13

This looks brill, can’t wait – seriously.

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Jared 28 Feb 13

Finally another channel which is going to air programs that people want to watch. Glad to see that Free2Air will get some decent content, most of the time there is nothing worth watching on.

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