Instagram combines IGTV and feed videos to one format

October 6, 2021 10:25

Instagram has announced Instagram Video, a new video tab within its app. The tab combines both IGTV and feed videos into one format.

With Instagram Video, IGTV Ads are now called Instagram In-Stream video ads. Eligible creators can still monetise their long-form content, while brands can reach audiences engaging with long-form video via the platform.

Some of the new features Instagram has announced

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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Instagram combines IGTV and feed videos to one format

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