Instagram extends photo carousel offering to users

Instagram will now allow users to share multiple photos and videos in a single post on its application.

The latest announcement by the global photo sharing platform comes almost two years after it unveiled ‘carousel ads’, the same offering for advertisers, which it likened at the time to multi-page print campaigns.

“Carousel ads give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website of the brand’s choice,” the announcement at the time said.

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