Instagram beefs up business communications tools

May 9, 2018 1:00

Social media service Instagram is adding a suite of business messaging tools to its platform, the Facebook-owned company announced this morning.

The new features, part of the service’s Instagram Direct business tools, will allow businesses to better manage customer inquiries and ‘one-click’ interactions for tasks like placing orders or booking tickets.

Instagram’s automated business messaging service

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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Instagram beefs up business communications tools

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