Instagram introducing skippable ads to Reels
Instagram is making a number of major changes
Instagram has been quietly testing skippable ads on Reels, as it continues to battle both Youtube and Tiktok for short-form video dominance.
First reported by US trade publication Adweek, the advertisements are pre-empted by a countdown timer in the top-right-hand corner of the screen, which changes into a skip button once the ad begins to play. Meta confirmed that it has been running a “limited test” which is “designed to assess whether the format helps users discover businesses.”
However, Meta will not be sharing this advertising revenue with the creators of the videos they run ahead of.
