Instagram passes two million active advertisers

Facebook has announced that Instagram passed the two million monthly active advertisers mark, doubling its user base over the past six months alone.

Instagram’s representatives were unable to say how many local advertisers are using the service in Australia when approached by Mumbrella.

The service claims to have increased advertiser numbers fourfold since clocking 500,000 in September 2016, with the top verticals using the platform being eCommerce, consumer packaged goods, retail, entertainment & media and gaming.