Instagram supports small businesses with ‘donate’ and ‘order food’ stickers

Instagram’s latest initiative has been announced to support small businesses through the COVID-19 pandemic.

From today, businesses will be able to add ‘order food’ or ‘donate’ stickers to their Instagram stories to encourage people to continue to support their favourite organisations.

The ‘donate’ and ‘order food’ stickers have been introduced by Instagram to support small businesses

By clicking on the ‘donate’ sticker, users will be brought to a Facebook personal fundraiser set up by the business. ‘Order food’ buttons will take users to the business’ food delivery platform to complete their purchase.

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