Instagram’s new PG-13 content rules will hit adults harder than kids
Instagram has announced new restrictions for teenage account holders in English language markets that will ensure they only see content deemed to fall under the PG-13 rating currently used in movies.
Accounts held by all Instagram users under 18 will be automatically placed under this setting, and teenagers won’t be able to opt out without parental consent. There’s also an even stricter setting for parents who feel that PG-13 is too racy for their children.
While the restrictions are aimed at teenagers, it will be adult account holders who will see the biggest impact.
I get why young children should have limited access, but all I see coming up is greater friction for adults engaging in these channels while the target market shifts to some hidden Twitch-type environment and carries on as before.
Very nicely parsed Nathan. I note that since Sep 13 TikTok in the US has new policy with regards content covering aspects of the Middle East. Given how crucial this channel was in harnessing the opinion of young people on the matter, I wonder if they’re going to notice the change.