Intel asks people to combine their favourite two things
Intel launches its interactive campaign this week.
A new competition asking people to design a combination of their favourite has been launched by Intel.
The campaign, created by Australian creative agency The Monkeys, launches on Thursday.
Intel consumer marketing manager Claudine Pache said the campaign has been in development since December and expects school and uni-aged people will be the biggest demographic.
Love this!
Very cool. Be interesting to see how they use the final prototype. That’s often where campaigns like this fall down.
Crowd-sourcing!
How ever did they think of that??
Next, they’ll be doing a flash mob. Followed by a ‘viral video’ 😉