Two brands break US$100bn brand value mark, but no Aussie brands make Interbrand list
Apple is launching its new Watch product late this year
Apple and Google have claimed the top positions on Interbrand’s Best Global Brands ranking for the second year running, with a Chinese company appearing for the first time.
However, no Australian brands are represented in the top 100 Best Global Brand Report, where for the first time two brands each earned a brand value exceeding USD$100 billion, with Apple increasing its brand value by 21 per cent to be valued at $118.863 billion and Google increasing its value by 15 per cent to $107.43 billion.
“The number one brand this year is Apple again, I guess there are no surprises there,” Interbrand Australia CEO Damian Borchok said at an event launching the report this morning.
