Interbrand creates new brand identity for Darling Harbour

Interbrand Australia has created an ‘inflatable brand identity’ for Darling Harbour that aims to unite the precinct and create a platform for the future.

Executive creative director of Interbrand Australia, Mike Rigby, said the new identity was born from the Sydney Harbour Foreshore Authority’s (SHFA) desire to make Darling Harbour a global destination.