Interbrand has rebranded Daydream Island
Interbrand has rebranded Daydream Island which includes a new brand identity and positioning.
The announcement:
Interbrand launches major rebrand for Daydream Island
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The new mermaid/stingray logo is pretty ordinary – and thankfully it looks like Daydream have already abandoned it altogether on their website. Good call on that… They really need to distance themselves from the ‘mermaids’ if they are going to be serious in re-positioning daydream as something new and exciting
Yes time for a change, although i did enjoy them everyday commuting to and from work ?