‘Intercepting easily distracted audiences’ is a key tourism marketing strategy: Expedia global VP

Intercepting easily distracted audiences is an opportunity that marketers should be taking advantage of, the Expedia global senior VP of the media team has told a room of marketers.

Dance and Tratt speaking at Mumbrella’s Travel Marketing Summit

Noah Tratt said travel marketers should not make assumptions about the intentions of their target market based on their content habits as it will create lost opportunities.

“There is a huge segment of the travel planning audience that is easily distracted and influenced,” he said.