Interfering CEOs adding to agency pitch misery
CEOs and other executives are increasingly dropping into the pitch process late, according to new research that indicates the time-honoured means of winning business is becoming increasingly unpopular with agencies.
The State of the Pitch report, from marketing consultancy TrinityP3, covered 70 pitches over 6 months from July to December 2024.
The report’s average pitch rating declined from last year, moving from 3.13 (out of 5) to 2.99.
“I think why we see creative pitches getting a much lower score”? What are you talking about? The two scores (2024 vs. 2025) are no different from a statistical or practical significance POV. the headline should be, agencies feel the same as they did in 2024.
I like that ESG is in decline. Message from Disney’s multiple fails is that public tire of such ‘touchy feely’ drivel. Hopefully, this self-serving Marxist tripe is now consigned to the bin of History.