International Advertising Association launches 2017 Big Idea challenge

The International Advertising Association has opened entries for this year’s IAA ‘Big Idea’ challenge, open to student teams currently studying at Australian universities.

Now in its fifteenth year, the IAA ‘Big Idea’ challenge aims to provide a hands-on-life, truly stimulating, career-ready learning experience for students, with a real client training project to equip them for their future careers in the communications industry.

The competition is open to university students around Australia and offers new entrants to the industry the opportunity to sharpen their communication skills and talents in a real world, hands-on learning experience in preparation for the transition from university into professional practice.

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