International and local experts to share insights on how to create entertaining branded content

Tim Burrowes

April 27, 2012 12:00

Liquid Thread's Terkelsen

One of the world’s leading experts in delivering branded entertainment is to speak at Mumbrella360 in a session curated by media agency Starcom.

Brian Terkelsen, the New York based global president of content agency Liquid Thread, will join a panel featuring Nine’s head of development Adrian Swift and Nelson Woss, producer of Red Dog, which was Australia’s biggest box office hit in several years.

The session – Finding the Branded Entertainment Holy Grail – is being curated and moderated by John Sintras, CEO of Starcom. it will also feature Julie Duff, Liquid Thread’s creative director in Australia. Liquid Thread is a sister agency to Starcom.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Jethro Dull 27 Apr 12

Jeff Bridges?

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Barry Gromal 27 Apr 12

You mean advertorial given a fancy name and serious coverage.

Just what the world needs more of.

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paul the freelance writer 27 Apr 12

I’m still traumatised from childhood by the KitchenAid blender that chomped up the gremlin. If you’re going to brand the content, make it do something nice.

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WWIP. 28 Apr 12

Moustache beware – beard be wary.

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