International comms experts from Philip Morris International and FleishmanHillard to speak at Mumbrella CommsCon

December 4, 2018 8:51

Philip Morris International’s senior vice president of communications and former CEO of Havas PR North America, Marian Salzman, will speak at Mumbrella CommsCon on March 28 in Sydney about the next phase of communication for the company.

Salzman is the SVP of communications at Philip Morris International and was formerly the CEO of Havas PR North America

The tobacco company, which currently has around 81,000 employees and sells products (including it’s biggest brand, Marlboro) in over 180 markets, currently has this statement on its website: “How long will PMI (Philip Morris International) be in the cigarette business?”.

Philip Morris International is currently researching and investing in smoke-free products – and communicating this shift in direction is a job that throws up myriad challenges. Challenges which largely rest in the hands of Salzman, one of the biggest names in the communications business globally.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

Brian West cigarettes FleishmanHillard jenna orme Marian Salzman Marlboro Matt Holmes Philip Morris International Poem

1 COMMENTS

Johnny Law 5 Dec 18

Salzman has to have one of the most ignoble corporate roles in the entire world. She detracts from the world’s health. No amount of PR spin can wash away that reality.

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