Internet advertising to grow 6.6% to $17.9bn by 2026: PwC

July 18, 2022 9:49

Internet-based advertising continues to grow its dominant share of the total advertising market, growing by 26% year-on-year to a total of A$13 billion, with an “acceleration seen in the second half of 2021”, outstripping all previous expectations, according to PwC’s latest Australian Entertainment and Media Outlook.

Traditional internet advertising sub-segments of Search were up 35% to A$5.70 billion, and Display, up 57% to A$2.75 billion, posted significant gains. In addition, digital variations across all segments showed significant growth, with Broadcast Video on Demand growing by 56.8% supporting growth in the Free-to-Air TV segment.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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