Internet is Australia’s most trusted medium – ACMA

Tim Burrowes

March 10, 2009 3:35

The Internet is Australia’s most trustworthy medium, according to a government-commissioned report released today.

Source: ACMA / Roy Morgan

The Australia In The Digital Economy – Trust and Confidence study, from the Australian Communications and Media Authority, says that 25% of the population list the Internet as their must trusted source of information. This is followed by newspapers at 20%, TV at around 17%, and radio at about 13%.

Among the minority who are not online, radio is the most trusted medium. Only 1% of people chose magazines as their most trusted medium.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

JG 11 Mar 09

I also suspect that the 11.3m Australians online is People 14+ and not all Australians. The little tackers use it too!

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Ed 11 Mar 09

The disclaimers in this report seem bigger than the report itself!

The internet is not a media . . . it’s much bigger than that. Portions of the net are used in the same way as the other media compared (TV, radio, newspapers, magazines). BUT much of it is used like a telephone (peer to peer), and we all accept that the most trusted advice comes from your friends.

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