Intrepid Travel rolls out ‘Golden Gap Year’ campaign for 55+ travellers
The campaign encourages Australians aged 55 and over to take an extended gap year, supported by a competition and personalised travel experiences.
The announcement:
Intrepid Travel has launched a new integrated campaign and competition, Golden Gap Year, targeting the fast-growing 55+ travel segment and tapping into a broader cultural shift towards extended travel later in life.