INVNT launches its own agency group housing four brands

Brand experience agency INVNT has launched its own agency group, INVNT Group, with its managing director, Laura Roberts, taking on the additional role as the group’s MD in APAC.

INVNT Group houses its eponymous agency, brand strategy agency Folk Hero, branded content and digital agency Heve, and company culture and management consultancy, Meaning – which has launched simultaneously with the group.

INVNT’s Kristina McCoobery and Scott Cullather

INVNT was founded in 2008 by Scott Cullather and Kristina McCoobery. Heve was launched as a spinoff of the agency in January 2009. Folk Hero was acquired by INVNT in January 2019.