IPG folds Kinesso content team into MBCS

August 13, 2025 8:51

IPG Mediabrands has announced a “strategic integration” of performance marketing agency Kinesso’s “Creators & Content” team into MBCS.

Led by Alexis Whelan, current national lead, the Creators & Content team will head up social strategy, influencer marketing, and community management at MBCS.

Whelan said the team has “always believed in the value” of creators and communities, and joining MBCS provided an opportunity to “deepen our impact and collaborate with creative specialists”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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2 COMMENTS

Clasp for relevance 13 Aug 25

I’ve worked with IPG agencies for over 5 years and never heard of MCBS until these recent articles requiring me to look up what it meant.
Classic shambles albeit consistent from IPG.

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Anonymous 14 Aug 25

The headline literally has MBCS in the title, so the only thing ‘consistent’ is your lack of grammar.

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