Mediabrands to launch new media agency BPN in Australia
Henry Tajer
IPG Mediabrands has announced it will launch a fourth media agency, BPN in Australia, which will run alongside existing agencies UM, Initiative and MBThree.
BPN was first launched in April last year and already employs around 300 staff in 34 offices across 20 countries, including the US where it has clients such as Fisher Price, Ethan Allen, North American Brewery, Walgreens and Six Flags.
IPG Mediabrands Australia executive chairman Henry Tajer said the launch of BPN Australia follows several significant new business wins that have not yet been named.
Interesting move. Feels like there are too many media agencies already!
Apart from Coles that was gifted, do MB3 genuinely have any other clients?
Do we really need another media agency? Sounds like just an excuse to set up a conflict shop so henry can pitch for more clients instead of being conflicted out
pretty soon they’ll have more agencies than people!