IPG Mediabrands hires Starcom Mediavest’s Di Richardson for US chief strategy role

Richardson

IPG Mediabrands has hired senior media agency executive Di Richardson to be its chief strategy officer for UM’s USA operations as Henry Tajer continues his hiring spree.

Richardson has been executive director of Publicis agency Starcom Mediavest for the last 18 months and prior to that was chief strategy officer. She is also well known in the industry as the main author of the annual Starcom Media Futures report.

In a statement UM global CEO Daryl Lee said: “Di’s credentials reflect the caliber of executive we are looking to attract to UM”.