IPG Mediabrands’ MBCS nabs Hogarth general manager as new Australian MD
Harry Preston
IPG Mediabrands Australia has announced the appointment of Hogarth’s national general manager, Harry Preston, as its new managing director for MBCS Australia.
Reporting to chief executive Mark Coad, Preston returns to IPG Mediabrands with over 20 years of experience across the industry, including Cheil, Genero, and his two years at Hogarth.
He previously worked in the IPG network, having served as managing director of creative agency Ensemble from 2014-2017.
Harry Preston
Preston assumes the role from Olivia Warren, who is departing to take on a global managing director position at IPG’s New York-based independent development and production studio, Traverse32.
“I am honoured to take on the role of managing director at MBCS Australia,” Preston said.
“Some of the fondest memories of my career were spent at IPG Mediabrands so I’m excited to return and build on the amazing legacy Olivia leaves. It’s an exciting time for the business, and a fantastic opportunity to work with such a talented group of people to push the boundaries of what we can achieve in the content space.”
Coad thanked Warren for her efforts as MD over the past three years, describing her as a “driving force” behind establishing the MBCS brand in Australia.
“We know that she will continue that forward trajectory at Traverse32,” he said. “It’s always gratifying to see our home-grown talent being tapped on the shoulder to take on global roles.”
He also welcomed Preston, who will begin the new role on November 1.
“With his passion and expertise for driving brand commerce Harry is perfectly positioned to lead our efforts in creating breakthrough experiences for our clients, connecting brands with consumers in meaningful ways,” Coad said.
Preston will be based in Sydney.
Related Content
SUBSCRIBE
Sign up to our free daily update to get the latest in media and marketing.
