Ipsos hires new MD to run readership survey

February 21, 2013 12:00

Simon Wake

Research company Ipsos Australia has announced the appointment of former Fairfax Media executive Simon Wake as managing director of its MediaCT division.

The move will see Wake take responsibility for the launch of the new newspaper readership metric that is being developed in conjunction with The Readership Works and which will provide readership numbers across various platforms.

Wake has a strong background in market research, audience measurement, marketing and publishing. For the last nine years he has been employed by Fairfax in various research roles and most recently as marketing and circulation director at the Financial Review Group.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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