Is Australia’s ad spend really on the up? The acquisition of Sefiani, and analysing the Women’s World Cup audience
Join Sefiani boss Robyn Sefiani and Clarity Global Group’s Sami McCabe on a journey of how and why the agency was acquired at the start of the year.
In this week’s Mumbrellacast, the team chat through huge audience figures for the Women’s World Cup and what we could expect in the coming weeks.
Then, recent SMI figures suggest Australia’s ad spend is improving, despite a lack of government funding. The team question if this is truly the case.
Finally, a quick chat about this morning’s announcements from Nine Entertainment’s board as CFO Maria Phillips departs, and Matt Stanton steps up.
