Is becoming a B Corp worth it?
Honeycomb Strategy became a certified B Corp one year ago. Founder and director Renata Freund unpacks whether it was worth all the effort to achieve the certification – and to keep it.
Renata Freund unpacks whether becoming a B Corp was worth all the work it took - and still takes
When we became a certified B Corp one year ago, it wasn’t just about earning a certification, it was about solidifying our values into something tangible. The process gave us a clear standard to hold ourselves to and a framework that turned our intentions into measurable action.
There is a real sense of achievement in becoming part of an aspirational global community – one made up of businesses choosing to operate with meaning, accountability, and care. It connected us to something bigger than ourselves: a collective of companies proving that business can be both successful and responsible.
But has it been worth it?
