Is Don Bradman unAustralian? The Gruen Transfer makes the case

Tim Burrowes

March 24, 2009 11:04

Tomorrow’s challenge on ABC’s The Gruen Transfer may the toughest yet – how do you reposition cricketer Don Bradman as unAustralian?

Cummins Nitro – featured in the clip above – and KWP Adelaide go head-to-head in the 9pm show’s Pitch segment.

The Gruen Transfer panel, including guests Bridget Taylor and Matt Jones from Jack Morton Worldwide, also takes on one of the most controversial advertising issues so far this year – the Witchery man in the jacket fake video furore.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.