Is the World Cup of tourism value?

Tim Burrowes

June 23, 2010 7:37

“General enquiries about South Africa have been on a steady incline since the beginning of the year and in the week ending 19 June increased 121.0% over the week prior to the start of the World Cup.”

Hitwise’s Alan Long on the tourism benefits of hosting a major event

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.