Is this doing good? Or shameless exploitation?

Child abuse victim Michael HatfieldWhat if a victim of child abuse agrees to be tattooed as part of your campaign? And what if a child abuse charity stands to gain from the publicity? Is it still exploitation?

I have read a press release we were sent today from a PR agency in Queensland a few times over. And every time it makes me shudder. Here’s the first paragraph: “Harshmellow Media + Design launched a year-long fundraising campaign for photo book Townsville INK yesterday (March 2, 2011) with a North Queensland man and former victim of child abuse making a lasting commitment to child protection by having the logo of charitable organisation ACT for Kids tattooed on himself.”

Seven picked up the news, and ran a story featuring the victim being tattooed by a local tattoo artist whose work is to run in said photo book, Harshmellow’s client. Here’s a clip that was posted on YouTube:

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