Is this how to recruit real social media experts?

In this guest posting, Matthew Cox reckons he’s seen the future of social media recruitment.

What qualifies you to be a social media strategist? Unfortunately, for many people, the answer simply boils down to “Simply saying that I am”. The youngest person in the office, usually an intern, desperate to add value launches themselves at the role (or is launched by someone else) and within an hour, the agency is now ‘full service with social’.

But perhaps all of that is on the verge of changing.

Wieden + Kennedy, the agency behind Nike and Coca-Cola, are searching for a new social media strategist. One with a very specific job.

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