Is this the biggest year in advertising for bananas?

Has anyone noticed the amount of attention bananas have received lately? Yes, that’s right bananas, the fruit that you eat.  

First, Horticulture Australia got all up in arms about what it thought was a misrepresentation of the humble fruit in a Wrigley’s Extra chewing gum ad.

The industry body felt so strongly about it that it took the complaint to the Advertising Standards Bureau. It has also called on “banana allies to boycott chewing gum”.

Now, Westpac has also turned to the fruit as a way of explaining why it’s raised its interest rates across its variable mortgage rates. According to an animated video in an email sent to customers, “once upon a time” there was a big, bad storm that damaged the crops and pushed the price of bananas up. That in turn saw the price of a banana smoothie go up by 50 cents.