iSelect enters new advertising territory to reveal the ‘iSelectron’

Robin Hicks

February 1, 2013 12:06

Mr iSelect played by Jason Geary

Acclaimed director Paul Middleditch is behind the camera for AJF Partnership’s latest ad for price comparison site iSelect.

The ad, which breaks on Sunday, is something of a departure from the slapstick fare of iSelect ads in recent times, and sees Mr iSelect – played by Jason Geary – reveal how iSelect’s search engine works.

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Robin Hicks

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2 COMMENTS

iMissedsomething 1 Feb 13

A departure from slapstick?

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SL 1 Feb 13

0:21 Geary goes to put his arm up on the iSelectron and slips off. Then cuts to closer shot where he resets himself?

lol

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iSelect enters new advertising territory to reveal the ‘iSelectron’

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