iSelect compares lifetime health cover loading to disease in new campaign

June 5, 2017 10:21

Comparison site iSelect has launched a new health insurance campaign, comparing the lifetime health cover loading (LHC) to a disease.

The 30-second TVC features a group of people in an elevator discussing how LHC is “nasty alright” and “it stings”, whilst coughing and scratching.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

iSelect Leo Burnett Melbourne LHC lifetime health cover loading

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