iSelect compares lifetime health cover loading to disease in new campaign
Comparison site iSelect has launched a new health insurance campaign, comparing the lifetime health cover loading (LHC) to a disease.
The 30-second TVC features a group of people in an elevator discussing how LHC is “nasty alright” and “it stings”, whilst coughing and scratching.
The spot ends with a healthy woman running out of the lift as the voice over encourages viewers to call iSelect to try and help find a better deal.
iSelect has also released a shorter six-second spot featuring one of the men in the elevator coughing, with the voice over asking if you are “Coughing up extra on your health cover”.
The other six-second spot ‘Inside Janice’s head’ details Janice’s thoughts as she is in the lift, stressing about catching LHC.
iSelect’s creative agency of record is Leo Burnett Melbourne.
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