iSelect launches April Fools’ warning campaign

Mumbrella

February 27, 2014 1:16

iSelect has revealed a new campaign that encourages people to review their health insurance cover before the annual premium increase on April 1.

The ‘April Fool’ campaign, by AJF Partnership Melbourne, shows ‘Mr iSelect’ unknowingly as the subject of practical jokes whilst warning Australians not to fall for any trickery about the premium rise.

https://www.youtube.com/watch?v=MZEW77fQkOg

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Topics

AJF Partnership iSelect

4 COMMENTS

Fool. 27 Feb 14

Cool.

User ID not verified.

webring 28 Feb 14

Cheap TV ads and they look cheap. Why would anybody want to see his legs?

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Creation 28 Feb 14

Thought they wanted to be taken more seriously – these are just unfunny, its like hearing the same “joke” over and over again.

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Newton 28 Feb 14

Woefully boring after a week on air. Shame about the legs.

User ID not verified.

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iSelect launches April Fools’ warning campaign

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