Isentia sees revenue and profits grow on back of Asia growth and King Content acquisition

February 23, 2016 9:26

Strong growth in Asia and the addition of King Content to its portfolio boosted Isentia’s revenue and net profit after tax 22%, for the first half of the 2016 financial year.

The media intelligence company reported first half revenue of $75.8m – a lift of $13.6m on the same period last year – while earnings before interest, tax, depreciation and amortisation (EBITDA) rose to $23.5m – a lift of 19%.

King Content accounted for more than 10% of revenue since its acquisition in August, with revenue of $8.4m. Pro forma revenue growth for the division was 32% higher in the first half of 2016 compared with the second half of 2015.

John Croll

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

1 COMMENTS

Read McTaggish 24 Feb 16

The severe drop in their share value coincides with the proposed abolishment of the 2/3 Media ownership laws. As there will be less traditional media to monitor post approval of the law changes and Australia being the cash cow for Isentia I can only sense a major disturbance in the force for this mob. The actual media companies should come together and create their own monitoring service so we can say goodbye to the parasitic Isentia.

User ID not verified.