Isentia earnings fall after ‘disappointing’ performance from King Content
Media monitoring company Isentia’s revenue has climbed slightly – increasing 5% from $75.8 million in the first half of the 2016 financial year to $79.6 million – but revenue for its content marketing arm, King Content has declined 11% year-on-year after the loss of a number of clients, contributing to an overall decline in earnings for the group.
In releasing the company’s financials for the six months to December 2016, managing director and CEO John Croll noted there had been mixed results across the different arms of the business after challenging market conditions.
“Our SaaS [software as a service] and VAS [value-added services] businesses in ANZ and Asia delivered pleasing revenue growth of 7%. In ANZ, VAS growth was strong, increasing 15%, supported by higher demand for our Insights products.
“The marginal decline in ANZ Saas/VAS EBITDA [earnings before interest, tax, depreciation and amortisation] in the first half reflected a more challenging than expected environment for SaaS revenue in November and December and the increase in copyright fees.”
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Isn’t King Content “Australia’s most awarded digital content marketing agency”? Seems like fair reason to question what such accolades actually represent.