Isentia Singapore strategy boss Hedvig Lyche exits as ‘content marketing fails to evolve’

Isentia’s Asian office is to lose another senior manager with the departure of Hedvig Lyche, the company’s global strategy head and Singapore general manager.

Her departure to start her own consultancy business at the end of the month follows that of the office’s commercial director Peter Bakker and Singapore strategy head Daniel Hochuli, who left to join LinkedIn in April.

Hedvig Lyche: Content marketing has lost its focus