Isentia will ‘aggressively’ protect copyright in ANZ following poor FY17 results, says John Croll

Isentia CEO John Croll has listed “aggressively protecting copyright across Australia and New Zealand” as a key initiative for the 2017/18 financial year, following the announcement the media monitoring firm would axe the King Content brand and close its New York and Hong Kong offices.

Addressing shareholders after the announcement, Croll said while he was “disappointed” with FY17 and King Content’s results, the company would now focus on leveraging its core business.

Isentia axed the King Content brand following poor performance

“The board and the management remain confident in the marketing position and growth potential for Isentia,” he told shareholders.