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Isuzu Ute Australia secures naming rights for A-League Mens

October 6, 2021 10:02

The recently rebranded A-Leagues has unveiled Isuzu UTE Australia (IUA) as its first official naming rights partner for the A-League men’s competition on a three year deal.

The competition will officially be titled the ‘Isuzu UTE A-League Men’, after the Australian Professionals League (APL) brought both men’s and women’s professional leagues, as well as youth leagues under the same naming banner last week.

The APL is the body that is responsible for the operation, commercialisation and marketing of professional football in Australia, and was officially formed in 2021. It said that the new naming rights marks “the latest milestone in the A-Leagues’ ambitious growth and commercial development strategy”.

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics
A-Leagues Ant Hearne APL danny townsend Hiroyasu Sato Isuzu UTE Australia Naming rights Network Ten ViacomCBS
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