‘It created an atmosphere of mistrust’: Ted Sarandos tells us why Netflix is finally releasing its viewing data

Netflix has released viewing data for over 18,000 titles streaming globally across its platform – a massive dataset that offers the best insight into the once-secretive streaming service’s viewing figures to date.

Ted Sarandos, co-CEO of Netflix, made the announcement this morning on a media call with some of the world’s biggest outlets (New York Times, Wall Street Journal, Mumbrella, Hollywood Reporter – you know the ilk), where he explained the reasoning behind releasing the figures now — especially given the company had been notoriously secretive regarding how many viewers its programs had in the past.