‘It is a problem’: The major change needed for SXSW Sydney

The inaugural South by Southwest Sydney this month was largely considered a huge success by both industry and punters, however, there has been one consistent issue raised from the debut event.

A staple in the US for almost 40 years, the debut SXSW Sydney featured a stack of big name industry and mainstream figures including Nicole Kidman and Chance the Rapper. According to Mumbrella deputy editor, Nathan Jolly, the overwhelming response to the week-long conference meant that many people – including industry types, journalists and regular festivalgoers – could not get into the sessions due to overcapacity.

Source: SXSW Credit: Photo By Andy Wenstrand