It’s 23:59 on AI eve, and strategists need to prepare | Mumbrella360 video
In the following session from Mumbrella360, a team of strategists look to the future and consider what the rise of AI will mean for their job descriptions.
In a world of developing technology and artificial intelligence, this panel from Mumbrella360 concludes that strategists will have an increasingly important role to play as humanity heads towards the singularity.
Speaking at Mumbrella360, Mitch Hunter, head of strategy at PHD Sydney, argues that despite the dawn of AI, “we are still going to need to inspire people, to help them to discover, and a role for us to be able to drive preference as they opt to make their own decisions”.
Poma P. Malantic, head of strategy at PHD Philippines says that even in a futuristic world, some of the oldest marketing strategies will remain the same.
