‘It’s a rip off’

Mitsubishi’s ‘It’s a Mitsi’ campaign has been accused of some taking some inspiration from the ‘I bought a Jeep ‘ campaign.

Well now it would seem the campaign is borrowing quite liberally from VW.

Specifically a 1980s spot starring Belgian motor racing legend Jacky Ickx and world champion skier Andre Arnold racing down a snowy mountain showing off the handling of the Golf GTI in the treacherous conditions. It ends with the immortal line “now let’s race back to the top”.