‘It’s remarkable to add a new element and see it succeed that quickly’: NOVA charts its course for 2024

Smooth is the number one FM station in Sydney, thanks to a strategy rarely seen in the fast-moving world of FM radio: consistency.

Meanwhile, the opposite tactic, throwing Kate Ritchie amongst the long-forged friendship of Fitzy and Wippa, has also paid dividends for NOVA, with the trio pulling the highest-ever audiences seen in the history of NOVA Sydney’s breakfast slot – despite Ritchie only joining the team this time last year.

“Yeah, it’s remarkable to add a new element and see it succeed that quickly,” enthuses NOVA’s group programming director Brendan Taylor.