‘It’s Sweet-ish not Swedish’: Clemenger BBDO’s cheeky new campaign for Somersby Super Crisp
Clemenger BBDO has launched a new campaign for Carlton & United Breweries’ (CUB) Somersby Super Crisp, playing on a comical misinterpretation.
The spot starts with an “idyllic” Swedish scene with traditional dress, music and colours before it awkwardly comes to a halt when someone asks, “Why is everything Swedish?”
The director – who mistook ‘Sweet-ish’ for ‘Swedish’ – stares awkwardly, realising his mistake.
