‘It’s the most wonderful time for a beer’: Carlton Dry bemoans the drama of Christmas in reinvented carol
Carlton and United Breweries’ Carlton Dry has launched a revamped version of the Christmas carol, ‘It’s the most wonderful time of the year’, titled ‘It’s the most wonderful time for a beer’.
The new version of the song recounts all of the shenanigans encountered at Christmas, from workplace hookups and carpark traffic jams, to family fights over politics, and explains why that makes it the perfect time for a beer.
The music video has a male crooner sitting in an idyllic Christmas setting singing the carol, whilst members of the crew sneak into frame to adjust pieces of the set, such as a falling Christmas tree, a burnt-out candle, and extinguishing a wreath that’s caught fire.
Nice idea.
But sorry, he looks bored singing the song.
Whats more it takes him a minute to open the bottle then he puts it straight back down. A minute later he goes to take a sip, but it looks like as soon as it hits his lips he puts it back down again.
Some subliminal unwanted brand attributes?
This brand never fails to confuse me… from music festivals to State of Origin, from Underthinking stuff to over-thought contrived Christmas carols. Who are you?
Pick a heartland and stick to it.
Idea has legs but nothing happens in the video. Nobody is going to watch this for more than 20 seconds
Hmmm, regardless of the film craft or the product, My brother in law is going to love this. He’ll probably make me drink Carlton Dry on Christmas day.
Where,s the aussie warblers then.
From the same 2016 Relationships Australia study:
“When asked about the effects of increased consumption of alcohol on their family relationships at Christmas, 20 per cent of women and 13 per cent of men reported that their family relationships were highly negatively affected.”
Probably not the best study to back your campaign.
Well spotted!
That will teach them for trying to over-intellectualise a bloke singing about beer.
As the report said this song was made for the people who are over with Xmas so I dig it. The first time I heard it I thought oh no not another beautiful Xmas song but as the lyrics played on it brought me relief to hear something so true it’s funny, I’m 52 years old and I am over the Xmas hype, let’s face it everyone is relieved when it’s over so yeah it’s the perfect time for a beer!?