It’s time for Australia to finally join the mobile programmatic party
It’s high time Australia put the cookies down and switched to a diet of mobile programmatic and device IDs, writes InMobi’s Jayesh Easwaramony
The term ‘programmatic’ must be troubling for a lot of marketers. The automation of mobile campaigns is often viewed as a denial of one of the core elements driving communication effectiveness – creativity.
At last Thursday’s Programmatic Summit in Sydney, we discussed why the efficiency proposition of mobile programmatic should be embraced far more widely – and not just from a media and targeting perspective.
