It’s time to re-create the great Australian agency
Australian ideas are a means to an end. And that end is pumping up a share price in Tokyo, London, Paris or New York, writes Bastion Collective CEO Jack Watts.
Every day starts the same. Get up, get moving, get positive. Today is a new day.
Slowly, the day deteriorates. Every time the phone rings it’s a toss of the coin between triumph and disaster. Is this the ‘yes’ I’ve been waiting for, or another problem waiting for me to solve?
Sometimes I wonder why. Why didn’t I go into finance or tech or mining. Surely if you put this much work in in those industries, you’d have more to show for it. Communications, what was I thinking!
What we need is a wall… This covfefe towards the open office has polluted the nationalistic purity of the creative product with the aspirational perversion of deep state account service. We need a big, beautiful wall between the creatives and the suits in every agency in Australia!
Good read. Run your finger down the list of Agencies operating in this market and you certainly won’t find any stand out names like you used to.
Australia is full of average agencies, run by average people in a market where there is exponential potential
“I spend my life inside the boardrooms of some of the most interesting businesses in the country, working with enthusiastic experts coming up with brilliant solutions out of thin air.”
wow… medal worthy…
Someone in our industry writes something to inspire his industry peers and you, the anonymous, snarky, inexperienced 23yr old has to throw him some shade.
Mate, when you climb a few rungs, get a few wins under your belt, start earning more than $45k a year and generally aren’t dependent on a Friday publisher lunch to get your weekend started, then come back to old mate Jack Watts and have a proper crack.
Until then shut up and keep it positive.
I really liked this line – it’s what it should be all about. I’m from the big client side and we certainly need help in breaking out of researched to death global campaign adaptations that simultaneously talk to all but appeal to none.
Great Australian agencies of the past are the ones that figured how to trigger emotion in the Australians of their day. It’s that simple. The masters to learn from are the filmmakers. Assuming that by ‘great’ you mean making advertising Australians love. Rather than impressive ROI for your clients. Not always the same thing